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From Forbes to Facebook -
 
Get More From Your PR.
 


What's PR?  Who's "The Trade"?
If you think of PR as the press releases you send out before an auction or exhibition, you're only partially right.
 
At PR "To The Trade" we see PR in terms of campaigns that include...
  • Successful media communications - on TV, in glossy magazines, on the internet,
  • Smarter ad buys on your limited budget,
  • Internet saturation of your message,
  • Response-driven email series,
  • Social networking solutions and PR V.2.
You are the trade. If you're an auction house owner, museum director or curator, special interest collector, antique/art fair promoter, virtual-mall owner, gallery owner or artist...you are our core clientele.



Who is PR "To The Trade?"
PR "To The Trade" is a boutique marketing agency  that provides cross channel marketing campaigns directed at high-net-worth target audiences. 
 
It is driven by Regina Kolbe, founder and president, who has adapted consumer marketing and direct response techniques to the specific needs of the art/antiques trade.
 
Ms. Kolbe has over 15-years experience in consumer marketing and direct marketing with New York's largest publishers and ad agencies. She has been a marketing consultant to the antiques/arts community for more than a decade.
 

 

 
Case in Point
 A sustained campaign media campaign landed this dinosaur in forbes.com, Forbes magazine and on four NYC TV stations. 
(Photo courtesy of I.M. Chait Gallery/Auctioneers,) 

Price List
PR "To The Trade" offers professional PR and Marketing support at affordable prices.
  • Review and Critique your  PR / Marketing Plan - FREE.
  • Special Project Press Release with Internet distribution as low as $950.*
  • Basic monthly PR package with multiple press releases and extended distribution, $2300.
  • Full-Blown integrated marketing strategies begin at $3,400, plus monthly maintenance.
*We can step-in fast in an emergency or if staff reductions have you caught short.

Get the buzz going in the right circles. Call today. 212-665-6773.
 
Please note: PR "To The Trade" limits our clients within  categories to avoid conflicts of interest. 
 

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