Reaching More Prospects.

The Royal Street Guild of New Orleans wanted to reach more local buyers, but the local buyers were intimidated by the shops' international image.

Challenge: Change local perception and cultivate more local business.

Action: We created, organized and publicized a series of "Real or Fake?" seminars. Shop owners de-mystified antique furniture, jewelry, chandeliers and prints, showing how much of it was crafted by New Orleans makers.

Results: The seminars played to sold-out audiences.

P.S. When Katrina struck, we were the first to be in touch with the dealers and get their stories out. This helped ease the transition into the post-disaster sales environment and introduced them to audiences eager to put their support behind the hurricane-besieged dealers.