Manage a Move or Name Change.

A retailer who caters to high net worth Manhattan homeowners, found himself squeezed by New York's construction boom. He was forced to relocate his flagship store weeks before the high season opened. At the same time, the company decided to open a satellite location.

Challenge: Get current customers to the new flagship store. And, introduce the satellite location to a brand new audience in another town.

Action: An integrated plan of public relations, direct mail, email marketing and advertising reached current and new audiences. Media distribution included high traffic blogs and subscription websites. Media buys focused on mainstream publications, which were brought in on a limited budget. We also handled list selection of high-income households appropriate for the satellite store.

Results: The blitz culminated in New York Times and TV coverage. 90% of old customers were retained. The satellite location exceeded expectations in year one.