Entering a New Market.
Beverly Hills based I.M. Chait Gallery/Auctioneers wanted to expand into the New York market with both an Asian Art auction and a Natural History sale. They knew they would be going up against Christie's, Sotheby's and high-end dealers.
PRT3 structured content on the I.M. Chait website. We aimed press releases at our proprietary list of contacts. Results...
In year one, the media went crazy for dinosaur bones in the Natural History Auction.
Year two saw a Ming vase soar past $1 million.
In year three, Forbes.com, Forbes Magazine and
the TV stations were on hand to see what Chait
had in store.
In year four, the annual sale moved to the Fuller Building and played to a record number of bidders.
More Case Studies:
Launching an Online Artists Community.
Launching an Antiques Online Site.
